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After competing in men’s ski wear at the 2018 Winter Olympics, co-founder Kiley McKinnon had enough of the “unisex” fits truly meant for men and the unapproachability of the outdoor industry. Frustrated by the lack of gear fit for women’s bodies, coupled with "hardcore" outdoor culture, Kiley came together with co-founders Ariana and Karelle to provide women with a better option for ski apparel, and to disrupt the male-dominated outdoor industry.